When it comes to marketing, your brand needs to be consistent. Every aspect of it needs to relate to the other. In short, you need an overall scheme that includes your logo, font, color-scheme, and identity before you’re ready to market your brand with Idaho Falls outdoor signs, vehicle wraps, and other products.
The entire point of visual branding is to make an emotional appeal to your customers; successful branding isn’t intellectual or cerebral, it bypasses all of that and gets right to the emotions of your consumers.
Defining Your Audience
You need to have a clear understanding of your target audience – what are their needs, interests, and personalities? Once you have this fully realized, you will be able to create the right tones, terms, language, and everything else associated with your visual brand.
Consider the following factors related to your target audience. What are their:
- General income
- Education levels
- Values and interests
- Other brands they probably like
Defining Yourself (Your Mission)
What is it that you intend to give to your customers? Why do you do what you do? Why do you offer your particular products and/or services? Most importantly, what do you stand for?
Knowing the answers to all of these questions will help you build your brand in a way that makes an emotional impact on those who see your Idaho Falls banners, signs, or your logo on your vehicle as you drive down the street.
Creating Your Visual Brand
The various elements that make up your visual brand include:
- Color scheme
- Styles of imagery and composition
All of these elements need to be internally consistent with each other. You want a single, holistic image theme in order to make that immediate emotional appeal to your target audience, letting them know intuitively what your brand is all about.
If you want to appeal to teenagers or people in their early twenties, you wouldn’t design something that looks like the business card of a law firm. Conversely, if you are appealing to an older audience in a higher income bracket, you don’t want something that looks like it would appeal to some kind of goth club or rave scene.
Once You Have Your Brand Ready, IF Signs Can Help You Market Yourself
There are plenty of ways online to market yourself, but when it comes to Idaho Falls outdoor signs, banners, and vehicle wraps, IF Signs has you covered.
Whether you just started a new law firm and need some nice channel letters or you want to market your off-road parts shop on your vehicle with the perfect vehicle graphic, we’ll work with you to produce your ideal design and get it displayed where you want it to be.
Take a look at some of the examples of our work.